Capital One
presents
Cele-bot
College football fans love celebrating at games but college football players aren't allowed to. So how do you get fans and players even more pumped up without breaking the rules? Bring in Cele-bot—a dancing robot cheerleader—of course.
Leading up to the game, we asked college fans to submit their favorite dances so Cele-bot could learn them before the Orange bowl. On the day of, Cele-bot showed off these big moves during big Orange Bowl moments, giving everyone on and off the field the opportunity to be part of the game.
🍊 PRE-GAME
Leading up to the Orange Bowl, social posts teased the Cele-bot experience and amped up fans for its full reveal right before the big day.
🏈 GAME DAY
One game day, Cele-bot arrived early for photo ops as well as participated in events like Fan Fest, dance offs, and meet-and-greets. It also successfully launched the first-ever digital Orange Bowl wave on Twitter to raise money for a local non-profit.
🏆 POST-GAME
Not one to leave before the game, Cele-bot was there to welcome and celebrate with the NCAA football players after their game and was able to raise $10,000 for non-profit organization Casa Valentina.
