The Microsoft Rewards program awards quick points to members for engaging with Microsoft online, making it a fun and easy way to win gift cards, sweepstakes, and bragging rights.

When we refreshed the lifecycle creative, we wanted to make sure there was a cohesive concept that reflected the spirit of Rewards. Our retro-inspired board game idea was playfully on-brand and took users through new visual worlds throughout the onboarding journey.

Bright illustrations and dynamic animations led users through a welcome email series, then guided them to their Rewards dashboard to get started or to informational landing pages.