When I joined Invicti, they were in the middle of an identity crisis. So I jumped right in and led the charge on consolidating three active brands with over 15 years of combined brand equity into one family.

This new identity (designed in partnership with BRND WGN) paid homage to the two legacy web vulnerability scanning products (Acunetix and Netsparker), while making it clear that the parent brand Invicti was the company’s future path.

Within months of locking in the identity, my team launched over 100 assets including brand guidelines, presentations, reports, white papers, sales materials, social assets, internal comms, and — eventually — two product website redesigns.